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Troy Ross

President and CEO

Troy is a veteran sales and marketing executive with significant track record of building and aligning teams to achieve dramatic bottom-line results. He is experienced at building consensus and inspiring mutually beneficial action among multiple diverse health care stakeholders, including employers, hospitals, health plans, physicians and medical groups, universities, public health, governmental units and pharmaceutical companies.

Troy’s broad, 20+ year career in pharmaceutical sales and marketing spans product launch and life cycle management, enterprise strategy development and execution. He is an outstanding team builder who inspires confidence, leads by example and fosters an atmosphere of accountability and trust. Troy has been recognized for rapidly establishing credibility with key decision-makers and gaining commitment of cross-functional resources. International experience acquired from working abroad in multiple markets.

Prior to joining the Coalition, Troy was chief sales and marketing officer for ApplicationONE. He previously spent two decades in pharmaceutical marketing, serving in sales leadership positions with Novo Nordisk Diabetes, Pfizer and Warner Lambert.

Troy received his master of science in management from Baker University School of Professional & Graduate Studies and his bachelor of arts in psychology from Mid-America Nazarene University.




MarshaRodriguezv2 Marsha Rodriguez

Assistant to the President & CEO/Office Administrator

Marsha has more than 20 years of business management experience in corporate, non-profit organizations, university and government. She has a broad range of experience including President/Owner of a health care recruiting company, financial management of on-campus visits for the Admissions Office at the University of Kansas, account management for American Century Investments, and executive management for American Red Cross and the Kansas City Spirit Festival.

Marsha received her Master of Public Administration degree from the University of Missouri-Kansas City and her Bachelor of Science in Education from the University of Missouri-Columbia.